Godfather Guerilla

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Coffee and Manipulation describes a guerilla campaign by EA Games for the upcoming release of the Godfather game. The oranges with the stickers were found on garbage cans and, per the movie, represent death. The stickers leads you to a url for the game. (Source)

This campaign breaks through the clutter. It's not obnoxious, it's transparently an ad campaign and the creative idea is targeted to those who know the movie. Though small and simple, it's effective.

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