Bruester's Ice Cream Viral Video

Why is this good?
1. Unexpected: the gag comes out of nowhere
2. Quick: the set-up is quick, the joke comes out, boom, it's over
3. Timely: it's Spring break time

Why is this good for the client?
1. Low-budget: a few actors, one handheld camera, and a very goood idea
2. On-target with desired demographic: Spring break, guys and girls, shock value, humor

Kudos to Bruslers for going there!

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