Folgers Covers Manholes

Folgers turned manhole covers in NYC into steaming cups of coffee. Such an attention-grabbing idea for such a stale, stagnant and old-people brand. Is Folgers plotting something? Should we expect more quirkiness from them in the near future? Let's hope so. I'd love to watch instant coffee become the new hot must-have drink. I can see a photo in People with the caption "Paris sips Folgers at 3am on the hood of her Ferrari outside Club Unicorn-Face in Switzerland."

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