Return of "Lymon"

In an effort to emerge from a slow but steady slip in brand popularity, lemon-lime soft drink brand Sprite is undergoing some major changes in its branding and marketing initiatives.
Sprite has decided to abandon its previous hip hop image headed by the ever annoying Sprite mascot “Miles Thirst” and return to its original “lymon” campaign ( a play off the soft drinks lemon-lime origins.)

Along with updating its image and logo, Sprite has also planned an infusion of viral components into its ads. Viral placement will be present on the ABC drama “Lost”s web game “The Lost Experience”. Content can be seen embedded in online and print ads in the form of clues which point to which mysterious island the shows castaways are stranded. Viewers can also click the message which will whisk them away to the subLYMONal.com Web site where more clues can be found.

Other “subLYMONal” TV spots invite viewers to record the spots to find embedded content. Viewers are directed to the sublymonal website where they can enter codes to receive more content.


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