Viral Take Over...

Jack Link's Beef Jerky Viral Marketing Campaign:
The main product is Beef Jerky but the campaign is centered on humors commercials starring Bigfoot.

Various Viral Aspects are also a very important part of this campaign:

#1 - Website: www.messinwithsasquatch.com
Here you can watch the commercials (in addition to the two "too hot for T.V. ones), play the "Don't Wake Sasquatch" game, and link to the Jack Link's main site. Also, you can forward all of this to your friends!!

#2 - Sasquatch has a MySpace profile:www.myspace.com/mesasquatch
With over 1,700 friends, Sasquatch has many pictures, writes blogs, and also has the humorous commercials posted.

#3 - YouTube.com:



The various commercials can be found on YouTube and collectively have been viewed over 202,000 times.

Because of the products underlying tone it feels much less like advertising and more people are willing to pass along the humor. This is very beneficial for Jack Link's because it is low cost and being consumed by many!



subscribe ** email us ** leave a voice message