Reaching your Viral Goals

Setting goals for the outcome of your viral campaign is one of the most important things to do when planning viral marketing. IMediaConnection.com has compiled a list of steps to take to ensure you reach those goals:

1.Clearly define the end goal. Write it down as a paragraph and draw a diagram that demonstrates the goal as recognizable numbers.

2.Clearly define the current situation. Write it down as a paragraph and draw a similar diagram that demonstrates the current state as recognizable numbers.

3. Begin "stepping back" from the goal. Use as many steps as necessary and ignore any time-management requirements at present. The purpose is to clearly "look back" from the goal to the current state and document each milestone or benchmark that existed between the goal and current state, why each was important, how they occurred, how they were passed or exceeded and what was required to ensure each step's success.

These steps help you work backwards from the end result to your current situation. By doing this, you can almost predict what the outcome of your viral campaign will be. Keep taking steps back to guarantee you are meeting your goals and expectations.