Using Viral Video to Capture a Passionate Audience

As MediaPost, points out, it is more valuable to market to engaged consumers. Many corporations found success marketing using Web video during March Madness.

What makes this different than other marketing avenues? These users are not only actively, but passionately seeking out information. When they watch a video or click on a link, they are already in a frame of mind that is useful to marketers, and will be more likely to pass that enthusiasm onto the product or service.

So when deciding where to market your product, take it beyond demographics. Think passion! What do people love? What do people feel strongly about? For instance, there are those of us who feel strongly about their classic gaming roots and go ga-ga for Nintendo or even PONG. And then there are those who can't read enough about their developing infants, from names to feeding methods to... products which can help them develop - a logical expansion.

However, there are certain things that people are passionate about that you want to stay away from. Don't alienate yourself by advertising on a site that ardently promotes a certain view that others may be offended by. Just use common sense here and you'll be fine.