Viral Videos and Advertising with Pre-Existing Content

Who says you have to make your own content when going viral? Why not leave it to the experts in content creation?

There are multitudes of extremely talented individuals posting content on the Web. The very nature of the Web allows these folks an outlet for their media - media which could be serving your needs! Ruling out the idea of third-party content is like refusing to hang a Rembrandt or Van Gogh because you didn't paint it yourself.

One great example of this is how Honda licensed content from JibJab for a President's Day campaign.

So the next time you find yourself surfing YouTube, Google Video, the aforementioned JibJab, iFilm or any other site that is rich with User Generated Content (hopefully not on company time!), why not be productive and think about how that content could work for you?