Making Dreams Come True with Viral Videos

Sometimes it can be tough when requesting users to submit content. There has to not only be an interest, but enough of a connection to make the user take that extra step and not only create, but publish the content on your site.

So why not reach them on a deeper level? We all have dreams that, although they might never come to pass, we connect with, and we would love to jump on an opportunity to showcase our talent. Look at American Idol and how many thousands of people show up on audition day as an example.

So when asking for content, it can be highly effective to address the dreams of the audience. Ask them to assume a role that they already desire. A good example of this is Comedy Central's Crash Course in Comedy.

This site is not only effective because it asked users to contribute something that they already want to proliferate, but it also gave them entertaining content to facilitate their work as well. In this case it was through humorous how-to videos.

So if nothing else, ask the users to do something that they already want to do, and make it easy for them to do it. It's easier to make your audience do something if they already want to do it!