When Word of Mouth Goes in the Wrong Direction
The goal of every viral campaign is to reach the largest amount of people and spread a message, feeling or awareness. So the more the merrier, right?
Well not always... Sure if you're a rockstar who can't make it in the US, it's a nice consolation to be "big in Japan". But there's really no use of your viral campaign going out of your target region (unless it can somehow make it back in).
So if you're advertising a US-only product and that makes it big overseas, what does that mean? Likely, that you're going to be wasting a lot of bandwidth!
Are there precautions that can be taken to make sure that this doesn't happen? First, you should make sure that you know where the traffic is coming from on sites which you plan to transmit your messages on. Anyone with access to Google Analytics can give you these numbers.
It also can be possible to block traffic from overseas to your servers. But be careful, it is possible that things can go awry and block those that should be viewing and passing on your messages!
Labels: traffic, viral marketing, word of mouth
posted by MindComet at 10:13 AM
2 Comments:
Don't you think this is short sighted? As quickly as your message jumped from the US to Japan it can bounce back to your target area. Bandwidth is cheap compared to the lost opportunity. I'm willing to bet my last penny that millions of emails cross the ocean on a daily basis...both ways.
1:19 AM
You make a good point, that should have been addressed.
Instead, the measures discussed should only be considered if determined necessary after viewing traffic patterns over an ample length of time and the pros and cons (costs) should be considered.
2:59 PM
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