Go Viral By Solving a Problem

As any [honest] marketer will tell you, there is no guarantee that a campaign, message or product will go viral. However, there are certain steps that can be taken to help it on its way.

What will be discussed today is something that may need to be addressed in the development stage of the product. Or rather, if the item to be promoted already exists, introspection may be necessary to see if this could be appropriate.

And what is this killer way to move something virally? Solve a problem.

How is that going to work? If something solves a problem for one person, they're likely to recommend it to another, and so forth. Additionally, there are other avenues for this to travel.

Let's look at a prime example here: Firefox. Do you know what Firefox is? How did you learn about it? If you use it, why?



It is very possible that you started because you had a need or had to resolve a problem. While helping others with their computer problems, I have not only recommended the product, but also installed and/or walked people through installation countless times. I've even given instruction.

Why? I like to think because I'm a nice person who likes to help. Although everyone is not that way, a large number of the population is, and they will help you go viral.

Another example of something that could work in this category which is more promotion-based would be a widget. Widgets can be installed to the computer and can resolve a number of issues. Just make sure that they resolve your goal as well.