Ask Not What Your Audience Can Do For You...
...Ask what you can do for your audience!
Are you ready to do anything they ask to make your project go Viral? Well, Trevor is!
Who is Trevor exactly? If you haven't been directed to him yet by a friend or coworker, he's the Mentos Intern. Actually, he's YOUR intern, ready to do whatever you ask him to do.

He's kind of like Burger King's Subservient Chicken, but with a better skill-set.
Tell him what you want him to do, and he'll do it. However, you can't just come on in to the chat (which, by the way, is easy and well-executed) and ask him to "Tell me that you love me and say it like you mean it" (yes, I actually tried). He's a busy man, so you've got to schedule tasks for him, and get them approved. As I was told by a member of the chat "Trevor doesn't give his love away so easily."
The setup is pure genius! You enter the site, and are entertained as Trevor does his daily tasks that have been assigned by loyal watchers. There is a level of interaction with him, but one must plant a seed (by adding a task to his calendar) and later, come back to see if it has grown. In that time, the viewer can pass on the link to others and tell them about the task that they have requested.
And if Trevor does in fact take them up on the offer, the user is likely to not only tell about it, but blog about it too. A Google search brings up such tales as "I made Trevor the Intern BARK!"
Mentos, I applaud you!


0 Comments:
Post a Comment
<< Home