Bob Dylan's Subterranean Viral Blues

In order to promote his album due for release in October, Dylan: His Greatest Songs, Bob Dylan has gone viral.



Using content cut from the famous Subterranean Homesick Blues portion of his movie Don't Look Back, users are able to fill in ten cards with whatever content that they would like. Those cards are then injected into the video clip, followed by a message urging viewers to check out the new album. It is then able to be shared via email.

Potential abuses for this are obvious, as the possibilities are endless. Regardless, that will serve to make the campaign even more popular.

This piece is a prime example of what viral is all about - simple and effective.

My only criticism is that it doesn't appear that it can be shared in any way but email. A welcomed addition would be to generate code to put the created video on a blog or social networking page, or to be able to send the video to sharing sites such as YouTube or Google Video. But even though these options aren't readily available, surely resourceful fans will find ways to capture the video and share it beyond its intended means - which can only be a good thing for album sales.