McDonalds + Music= Viral Success?

"Two all beef patties, special sauce..."

Do you remember those lines from the past Big Mac chant campaigns? Well, McDonalds is bringing the campaign back with a different, fresh twist. Personally, I think this campaign will be better than ever. The campaign is interactive and consumer-generated and allows customers to create their own songs and/or music videos to the McDonalds chant. The consumer-generated songs and videos can then be uploaded to Myspace. McDonalds partnered up with Myspace for the campaign's contest to find the most interesting song or video. I really like the idea of the consumer-generated campaign. It draws more attention to the product and helps to spread the campaign virally. It allows the consumers to truly interact with the brand and product. Also, it is definitely a brilliant idea because of the popularity of sites like Youtube. It is a smart move by McDonalds to capitalize on the video-sharing phenomenon. There are many people out there who love to create videos and music. So, why not use it to their advantage? The winner of the contest will have their video or song featured in a future McDonalds commercial. So, McDonalds great job on this campaign. I think it will be successful...I am totally "lovin' it."

Check out the campaign here: BIG MAC!