The Un-Intentional "Sexy" Wii Fit Viral Campaign

Nintendo denied it. But, could Nintendo have launched a viral campaign promoting their latest and popular game, Wii Fit? It's a possibility. The supposed campaign is the video, entitled "Why every guy should buy their girlfriend Wii Fit", which has been viewed more than 4 million times on popular video sharing site, Youtube. The couple in the video stated that despite the fact that they are both in the marketing industry, it's not a viral ad. Nintendo denied any connection with the video as well stating, "This has and is absolutely 100 percent nothing to do with Nintendo.Nintendo did not create it and were not aware of it until it was brought it to our attention." The couple claims it was filmed secretly and that the girlfriend who was filmed was initially angry.

In my opinion, I think the couple knew what they were doing. The couple wanted that internet fame. I think the couple was clearly bored and was looking to do something funny. I don't think Nintendo used the couple for a viral campaign. However, Nintendo should use the free publicity to their advantage. In the marketing industry, brand awareness is extremely important. The video makes the viewers aware of the product and its "special features" that come along with it. It has grabbed many people's attention and will possibly help increase some sales of Nintendo. So, Nintendo use this free publicity to your advantage and make even more people love your console and its products.