User-Interactive Viral Videos Bring 'em In and Keep 'em Coming Back!

Most of us know the story of Lonelygirl15. A few Avant-Garde filmmakers were able to trick people into thinking that a staged serial podcast was actually a real-life representation of a young girl's life.

After being found out, they were successfully able to continue their project. One thing that kept the viewers coming was the fact that they were able to interact with the characters through the submission of user-generated content. This allowed viewers to feel more like more of an integral part of the plot - the interaction kept them coming back.

Another group is hoping to be able to replicate this success - however, with a more honest approach. KateModern will work upon the same premise as Lonelygirl15 - after it was made to be honest. KateModern will be influenced by users, but will be supported in a different way - through sponsorship. The producers will find new ways for viewers to interact with the products in order to solve puzzles and further the story. It's kind of like a soap opera meets the price is right... or it could be!

As did Lonelygirl15, this has the potential to demonstrate the future of serial broadcast. It is likely that advertisers will be forced to move away from the 30 second TV spot, as Tivos, DVRs and Media Centers before more prevalent. Not many watch commercials anymore - if they don't have to. This brand interaction not only holds the potential to solve that problem, but also to improve upon it. What could be more valuable than having thousands of viewers that are ready and willing to interact with your brand?