Google ads finding their way into social networking profiles

As reported by Mediapost, through a partnership with Dada.net, an italian-based social networking site, Google will be providing adsense-style content, and allowing users to make a little bit of money at the same time.

The "friend$" program allows users to sign up and host the advertising on their pages including blogs and profiles. They are then able to refer their friends to sign up and become of the project as well, then they make money on their friends ads to boot. They are promoting the content virally on a site that is already viral by nature... so how could they lose?

On that note, how long could it be before this type of partnership starts on the big two: MySpace and Facebook. Will it be allowed? And if so, would users take part?

With a large media conglomerate behind MySpace, and Facebook being more conservative in nature, it may be more likely to hit lesser known communities first. This is just one attempt to monetize the plethora of user-generated content on the net. This and other newer areas of the web continue to be explored by advertisers, and we will likely continue to see interesting developments in the near future.