The Tasty Way To A Viral Campaign

Have you heard of the tasty new ways to launch a viral campaign? Well, Welch’s has come up with a different way to market their product. Some of their recent ads have featured a lickable insert that allows consumers to taste test the product before purchasing it. Good idea? I definitely think so! The campaign has garnered a lot of buzz and allowed the product and brand to get awareness. Welch’s worked with the company, First Flavor, to deliver the idea that would receive well-deserved attention. According to an article, “Everyone from Diane Sawyer to Al Roker was talking about it, making it seem like the latest fad.”

In my opinion, it deserves the attention it received because it is something different and fresh. I feel it could definitely be a new fad in the making. So, consumers beware…you may be seeing more taste strips in you future.

I was talking to a co-worker today about the idea and she thought it was absolutely brilliant. I mean, if you saw the ad would you tell the people you know? I would and I did. According to a study conducted by Starch Communications, a division of GfK Custom Research North America, the Peel 'n Taste flavor strips helped to raise awareness and increased purchase consideration with consumers, for those who are brave enough to try them.I think the best thing about this campaign is the viral aspect of it. Viral marketing helps to spread the word and can help produced result. A full 70% of people interviewed remembered seeing the ad. Of that group, 62% took some action, from mentioning it to others to actually purchasing the juice. Those results put the ad on par with an eight-page insert, as measured against Starch Adnorm figures. Those numbers are pretty incredible.

So, it makes me wonder what type of marketing is going to happen next? But, this is one of the most innovative things I’ve seen in awhile. Can you imagine seeing these taste strips in stores in the future? It could happen. I’m also looking forward to an upcoming campaign by the Anti-Smoking Florida Association, which will feature an advertisement with a taste strip that tastes like the bottom of an ashtray. The Anti-Smoking campaign is sure to get buzz and when it does, don’t forget that I told you so.

The Numbers You Need to Justify Your Blog Marketing

Marketers love numbers. So if you're a marketer, you may just love this post.

Tobi Elkin of Online Media Daily reports on some interesting numbers regarding blog readership, as found in a study conducted by online market research service Vizu Answers and Advertising Age.

• 65.7% of readers polled said they read blogs for entertainment, while 42.5% read for personal interests and hobbies, 32.5% for education and information, and 12.3% for work.

• 30.8% of blog readers read more than three blogs regularly, and of the blogs they read most often, 68.3% of respondents said they read them daily.

• 67.3% follow links from other blogs to find the ones that they read. Recommendations on blogs (22.9%) are ranked higher than finding links on search engines (19.6%)

• 43.9% of respondents said the quality of writing determines which blogs they will read regularly, and 43.6% said that topical focus is a key determinant of regular readership.

• 51.5% said the quality of blog writing helps them determine which blogs are credible and high-quality, and 38% noted that an author's reputation drives perceived credibility.

• 38.4% of poll respondents indicated that expressing personal opinions is key in separating blogs from other online media, along with writing style (28.2%), editorial freedom (26.3%), and layout (25.8%).

• The majority of people who read blogs for professional purposes use them as tools to track information, while 27.3% use blogs to track trends.

• 43.3% of Spanish-speaking respondents claim to read 10 or more blogs regularly (as opposed to the 16.7% of English-speaking respondents who read more than 10).

• English and Spanish-speaking readers find blogs in similar ways using links from other blogs (59.6% for Spanish and 67.3% for English).

Source.

Making Blog Marketing Easy - Give Them the Code

So, you want people to blog about your product, but you have no idea about how to get them to do it.


Why not make it easy for them? A perfect example of this is IFILM's Academy Awards Blogger Toolkit.



This site not only provided the content including movie trailers and awards speeches as old as 1935 for bloggers to post, but also instructions on how to do so. They even included code for embedded movie players for various award categories.

Many bloggers love interactive content that will draw and keep readers on their site, so this type of high-quality content is sure to be welcomed by many.

Remember, the easier content is for the bloggers to post, and the more valuable they find it to entice readers, the more likely it will be posted.