Social Networks Aplenty via Widget Syndication

KickApps has released version 2.0 of its Social Media Platform. This tool may be used by sites both large and small to create and implement Social Networking onto existing sites.

This software allows site builders to implement and customize their social networking experience to tailor toward a specific demographic or current promotion. This type of application will allow branded groups to pop up just about anywhere.

As shown in the referenced article, it has seen success already. Alex Baum, CEO even states "Viral widget syndication is as powerful or more powerful than natural search." But how long can this type of promotion last with this level of success? Most targets will already have a profile on MySpace, and likely FaceBook as well. They might sign up for one or two more, but as they proliferate across other areas which will interest them, will they continue to sign up for their eighth, ninth and tenth social networking site?

They may, but at a certain point, the effectiveness has to dwindle. Of course, this is assuming that the fad does catch on, and a large number of social networks are generated. However, as it continues to be all-the-rage, hipster marketers will continue to do their thing and promote what they feel is current.